[ male announcer ] campbell's chunky soup. it fills you up right. >>> just how much of the nation wants insane gun laws is indeed a matter of debate? a majority of americans or an overwhelming majority of americans? it is friday, january 11th, and this is "now." joining me today former deputy white house press secretary and, wait for it, it's coming, bill, money bunny for the obama campaign. >> still. >> bill burton of priorities usa action. nbc news political analyst, former pennsylvania governor and current governor of "now" ed rendell, msnbc contributor and queen bee joye reid, and buzz feed editor in chief the eternally buzzy ben smith. gun reform advocates knew that introducing any kind of firearm safety laws would be met with a fight, but did they expect actual battle cries? >> i'm here to tell you, 1776 will commence again if you try to take our firearms. doesn't matter how many lemons you get on the street begging for them to have their guns taken. we will not relinquish them. do you understand? >> just hours before vi